Hexed is a mobile app that is centered around hex codes. The user is able to take a picture and
grab colors from it. Once the user grabs colors, they will be able to see the hex code and send it to
their email address in order to utilize it in a CSS or Adobe Suite file. The user can also create
palettes based on images and additionally add or subtract colors. They are also able to create Linear,
Radial, Angular, or Diamond gradients from palettes.
The focus for this app was placed on a minimal number of actions that would be executed seamlessly in a
visually satisfying and appealing way.
The research process for Hexed began with peforming a task analyais of competitive applications focused
on color for designers and artists.
Once we solidified the idea for our app and narrowed down our focus, we held 1:1, 15 minute interviews
with 5 creatives. The goal of these interviews was to understand what they believed would be beneficial
to an app surounding Hex Codes as well as their personal process and struggles with implementing colors
in their work.
We compiled a list of 10 questions that we used as the framework for our interviews.
“Is there a particular format or value that would help you implement color seamlessly into your
workflow?”
”Where do you get inspiration for the colors that you utilize in your work?”
“Are there any difficulties you face in finding color palettes?”
Lauryn, 20
Artist/Student
San Diego, California
"Color has a very high level of importance in design, it is crucial to evoke emotions and communicate
the mood.""
"I find it difficult to utilize colors that I am not familiar with and cannot
visualize, but I love to experiment."
Noyanika, 22
Artist/Designer
New York City, New York
"Color is so important. I think that color speaks to certain cultures, me being Indian, we have a lot
of blues that work together as well as black & white aestheticism, it is the most intrinsic value of the
human eye that attracts people to your content."
Trevor, 23
Videographer
Miami, Florida
"Environment inspires the colors I choose for a project 1000%."
"I face difficulties finding
color palettes based on clients, goals, and an audience. I tend to just take inspiration from what's
around me."
+ Users want to be able to export a palette to hex.
+ Users want to be able to save palettes as well as individual colors.
+ Users want to be able to browse saved colors.
+ Users want to utilize images to extract colors.
+ Users want to utilize the camera to get colors and palettes.
Efficiency
We want our application to be efficient for users, the process of receiving a hex color should not be one that is overly complicated. They should be able to go through the process with with minimal time and clicks.
Aesthetics
We hope that our application will be easy on the eye with a minimalistic aesthetic which will aid in the aspect of efficiency and simplicity.
Designing Hexed was one of the first experiences I have had with designing an application till the
prototyping phase. I enjoyed the process of iterating this app as well as creating a professional visual
style and brand. I hope to iterate further and push this into the development phase.
One of the biggest challenges with designing Hexed was creating the dark mode frames. It was not a
challenge I anticipated with realized shortly after the importance of choosing the right colors to
display for an optimal user experience.
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